When you're a publisher, most of the time it means you maintain a website in which you provide free content along side advertisements.  The advertisements alone make you a publisher.  The more traffic you have, the more ad exposure you receive, which means the more money you make.  The type of website that suits a publisher method of monetization the best is one which offers free content.  Free content almost always means more traffic because it attracts the most visitors.  This is why many blogs are a part of the top 1,000 most popular websites.

    There are a few points to consider when running a website that earns revenue through publisher based methods.  All of these points directly effect the amount of money you can make.

• The more you update content, the more traffic you will receive.
• Taking advantage of social marketing allows you to build SEO value, and return visitors which help boost revenue and other money making opportunities.
• Quality over quantity in terms of content production is a must-know.  The most creative and unique content have a chance to spread virally through social media and other websites.  It also has a much better chance of ranking for keywords in the search engines.
  

    In the following sections we will take a look at all of the different published based methods of making money.  Most of the publisher based methods can be used in conjunction with each other to maximize profitability.